A Continually Evolving Campaign
This campaign was a massive collaboration between multiple teams in Content Studio, Brand, and Marketing. The goal was to bring awareness and understanding internally and externally to HERE’s Market Solutions.
Our biggest roadblock to effective storytelling was the overreliance on stock video and photography. We had an extensive, cooperative process to determine the gaps in existing footage. From that point, we defined multiple narratives and scenarios that would be dynamic for future projects. Through video shoots across Europe and Chicago, we amassed an enormous amount of footage.
With location, now we can.
I led and implemented the branding, templates, and best practices for these new video assets. I turned them from simple storyboards into advertisements, CES presentations, and explainer videos for here.com landing pages. I worked with agencies to facilitate the creation of adaptable AE and Premiere templates to increase production speed. As HERE shifted focus to different markets and dove deeper into existing ones, we easily adapted and evolved our templates to effectively deliver.
In addition to my plethora of roles in video production, I was approached and recruited to record as the Voice Over Actor for most of the new campaign content.
